Content & Social Media Executive– Multi-Brand

Key Responsibilities

• Develop monthly content strategies and content calendars for multiple brands.

• Generate creative ideas for posts, Reels, Stories, campaigns and brand initiatives.

• Create engaging content for Instagram, Facebook, LinkedIn and YouTube/Shorts.

• Write captions, headlines, Reel scripts, carousel content and CTAs.

• Design professional social-media creatives using Canva and/or Photoshop.

• Conceptualize, shoot and edit short-form videos, Reels and YouTube Shorts.

• Identify relevant trends and adapt them creatively for our brands.

• Maintain consistency in brand voice, messaging and visual identity.

• Repurpose content across different platforms and formats.

• Monitor social-media performance and use insights to improve future content.

• Stay updated with emerging content formats, social-media trends and AI-powered creative tools.
  

What We're Looking For

Must Have

• 2–4 years of practical experience in content creation and social media.

• Strong understanding of Instagram and short-form video content.

• Excellent content ideation and storytelling skills.

• Good copywriting skills in English.

• Working knowledge of Hindi/Hinglish content is an advantage.

• Strong Canva/design skills.

• Ability to independently create and edit Reels/short-form videos.

• Good understanding of social-media trends and audience engagement.

• Experience managing content calendars and multiple social-media accounts.

• Good communication and organizational skills.

• Ability to work independently and meet deadlines.
  

AI & Modern Content Skills

You should be comfortable using AI tools such as ChatGPT, Gemini, Claude, Canva AI and AI image/video tools for content research, ideation, scripting, creative development and content repurposing.

We value candidates who use AI to work smarter and create better content, rather than simply producing generic AI-generated posts.

Good to Have

• Agency or multi-brand experience.

• Photography and videography skills.

• Experience with CapCut, VN, Premiere Pro or DaVinci Resolve.

• Photoshop/Illustrator experience.

• LinkedIn and B2B content experience.

• YouTube/YouTube Shorts experience.

• Basic understanding of SEO and digital marketing.

• Experience with influencer/creator marketing.

• Basic understanding of social-media analytics and performance marketing.
  

What You Will Own

You will be responsible for the complete content workflow:

Idea → Research → Strategy → Script → Design/Shoot → Edit → Publish → Analyze → Improve

We are looking for someone who can think, create and execute, not someone who only waits for content to be provided.

Who Should Apply?

You should be:

• Creative and full of ideas.

• Comfortable experimenting with new content formats.

• Strong in visual storytelling.

• Hands-on with design and video.

• Proactive rather than instruction-dependent.

• Comfortable managing multiple brands and audiences.

• Interested in using AI and modern tools to improve content creation.

• Focused on producing content that delivers brand awareness, engagement and business results.
  

Portfolio Is Important

Please apply only if you can share a portfolio or examples of your previous work.

Your portfolio should ideally include:

• Social-media creatives

• Reels/short-form videos

• Campaigns

• Content calendars or strategy work

• Copywriting/content examples

• Social-media accounts you have managed, where applicable
  

Candidates will be evaluated primarily on their practical skills and portfolio, not just their resume.

Compensation

₹35,000–₹45,000 per month, depending on experience, skills and portfolio.

Exceptional candidates with strong content, design and video capabilities may be considered for higher compensation.

How to Apply

Please share your:

• Updated CV

• Portfolio/work samples

• Relevant social-media accounts or campaigns you have worked on

• Current/last salary

• Expected salary

• Notice period